Why is matcha so expensive?

Our Matcha is sourced from Uji, Kyoto in Japan, which is well known as the source of the finest Matcha in the world. If you would like to know how to tell high quality Matcha from lesser quality Matcha, here is an explanation

The plantation from which we source our Matcha has a very stringent growing process and hand-picks every leaf. An infographic explaining the growing process which produces our perfect,  bright green Matcha powder is found on our blog here

Also, when you make a cup of Matcha tea, you use only 1 gram of powder so our 40 gram tin of Matcha Superior makes approximately 30 - 40 cups.